Sumangali Jewellers

“Live and Let Live” has been the motto behind the success of SUMANGALI Jewellers, a glittering golden spot in the temple town of Tiruvannamalai, a Hindu pilgrimage town in the south Indian state of Tamil Nadu. Arulmigu Arunachaleswarar Temple, dedicated to the Hindu god Shiva is quite famous and people from all over the state throng here throughout the year. In the same manner, there are a different set of people travel all the way from various parts of Tamil Nadu, Karnataka and Andhra Pradesh to Thiruvannamalai and the reason is they want to buy the jewellery from Sumangali which assures quality and value for money.

Sumangali Jewellers is into the Retail Jewellery business and started its journey in the year 1985 under the able leadership of Mr Mohanlal Parasmal Bohara; subsequently the mantle got passed on to his sons Mr Sushil Kumar Bohara & Mr Anand Kumar Bohara and now under the guidance of the second generation, the third generation grandsons Mr Arvind Bohara & Mr Vishal Bohara are taking the business very efficiently to the next level. The third generation Bohara’s are highly competent and well acquainted with the latest technology tools and techniques to make the business future-ready. It is undoubtedly, the strong customer base; the Trust built over a period of more than 3 decades and the business & technology acumen of the third generation Bohara’s underlies Sumangali’s achievement.

In an era of several misleading advertisements & offers and situations where customers have plenty of options, retaining customers is a herculean task. Highly visible brands have reached out to all the nooks & corners of even semi-urban markets. But still, Sumangali never had to get into any sort of customer attracting initiatives, because the loyalty and trust are well established among the customers purely on quality and dependability. The trust built is so deep that Sumangali is the preferred place for the customers to buy gold for those sentimental & sacred events in their life. Hence the repeat business is the regular feature at Sumangali.

Three decades of the untiring run and what we see today is the renovated and expanded facility which was done in the year 2016. These 2 modern showrooms, being managed by 50 efficient staff, has the wonderful display of 100% 916 Hallmark jewellery made of Gold, Silver, Diamond and Platinum with a range of weight, size and budget.

The march doesn’t end here; the management is working on an exclusive Silver showroom which would go live shortly.